A/B Testing in Minutes

What is A/B testing? In this quick tutorial, we go over the basics of A/B testing, as well as answer some in-depth questions such as: why should businesses conduct A/B testing? Or how do you perform an A/B test?

Next video:
What is A/A Testing?

Online Experimentation in Minutes:
What is Multivariate Testing?

More Data Science Material:
[Video] Community Talk: Online Experimentation and A/B Testing
[Video] Introduction to Online Experimentation and A/B Testing
[Blog] Ethics in Research: Conducting A/B Testing on Customers

(732)

Blair Heckel
About The Author
- Blair holds a Bachelors degree in Marketing from Washington State University and has a background of leading data-driven marketing campaigns.

Avatar

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>