Introduction to Online Experimentation and A/B Testing
In this full length segment we discuss A B testing:
Online experimentation is perhaps the most misused of data science techniques. We will walk through the best practices for designing and evaluating A B and multi-variate tests. We discuss how to choose the appropriate metrics, how to detect and avoid errors, and how to properly interpret test results.
More Data Science Material:
[Video] A/B Testing in Minutes
[Video] What is A/A Testing?
[Blog] Ethics in Research: Conducting A/B Testing on Customers