# Introduction to Online Experimentation and A/B Testing

August 11, 2017 10:59 pm

In this full length segment we discuss A/B testing:

Online experimentation is perhaps the most misused of data science techniques. We will walk through the best practices for designing and evaluating A/B and multi-variate tests. We discuss how to choose the appropriate metrics, how to detect and avoid errors, and how to properly interpret test results.

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