Steps in Experimentation

In this tutorial we go over what you need for steps in online experimentation. When running a business, there are many different moving parts happening all at once. This is why it is helpful to carefully draw out your steps in experimentation. We go over the overall process, A/A Testing, A/B Testing, Multivariate Testing, as well as when to use them.

Check out more video from this series:

https://tutorials.datasciencedojo.com/a-b-testing-minutes/

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Blair Heckel
About The Author
- Blair holds a Bachelors degree in Marketing from Washington State University and has a background of leading data-driven marketing campaigns.

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