Steps in Experimentation

In this tutorial we go over what you need for steps in online experimentation. When running a business, there are many different moving parts happening all at once. This is why it is helpful to carefully draw out your steps in experimentation. We go over the overall process, A/A Testing, A/B Testing, Multivariate Testing, as well as when to use them.

Watch the previous video:
What is A/A Testing?

Check out more videos in this series:
What is A/B Testing?

More Data Science Material:
[Video] Community Talk: Online Experimentation and A/B Testing
[Video] Introduction to Online Experimentation and A/B Testing
[Blog] Ethics in A/B Testing

 

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Blair Heckel
About The Author
- Blair holds a Bachelors degree in Marketing from Washington State University and has a background of leading data-driven marketing campaigns.

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