In this tutorial we go over what you need for steps in online experimentation. When running a business, there are many different moving parts happening all at once. This is why it is helpful to carefully draw out your steps …
So, we’ve just covered what is an A/B test and what is a multivariate test, but what is an A/A test? In this quick tutorial we go over A/A testing, what it is and how to use it to help …
Multivariate testing is a technique for testing a hypothesis in which multiple variables are modified. In this tutorial, we will explain how a multivariate test differs from an A/B Test, how to create and conduct a multivariate test, and what …
What is A/B testing? In this quick tutorial, we go over the basics of A/B testing, as well as answer some in-depth questions such as: why should businesses conduct A/B testing? Or how do you perform an A/B test?
In this meetup, we provide a quick introduction to online experimentation and A/B testing.
To keep the tutorial self-contained, we will first give an overview of stats fundamentals needed to understand A/B testing. We then explain how A/B testing is …
In this full length segment we discuss A B testing:
Online experimentation is perhaps the most misused of data science techniques. We will walk through the best practices for designing and evaluating A B and multi-variate tests. We discuss how …
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