A/A Testing in Minutes

So, we’ve just covered what is an A/B test and what is a multivariate test, but what is an A/A test? In this quick tutorial we go over A/A testing, what it is and how to use it to help you properly conduct A/B or multivariate tests.

A/A testing is the tactic of using A/B testing to test two identical versions of a page against each other. Typically, this is done to check that the tool being used to run the experiment is statistically fair.

Check out our video on online experimentation:
Steps in Experimentation

Previous video:
What is Multivariate Testing?

More Data Science Material:
[Video] Online Experimentation and A/B Testing – Community Talk
[Video] Introduction to Online Experimentation and A/B Testing
[Blog] Ethics in Research: Conducting A/B Testing on Customers


Blair Heckel
About The Author
- Blair holds a Bachelors degree in Marketing from Washington State University and has a background of leading data-driven marketing campaigns.


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