Multivariate Testing in Minutes

Multivariate testing is a technique for testing a hypothesis in which multiple variables are modified. In this tutorial, we will explain how a multivariate test differs from an A/B Test, how to create and conduct a multivariate test, and what questions you should be asking of your test. The goal of multivariate testing is to determine which combination of variations performs the best out of all of the possible combinations.

Check out another online experimentation video:
What is A/A Testing?

Next Video:
Steps in Experimentation

More Data Science Material:
[Video] Community Talk: Online Experimentation and A/B Testing
[Video] Introduction to Online Experimentation and A/B Testing
[Blog] Ethics in A/B Testing

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Blair Heckel
About The Author
- Blair holds a Bachelors degree in Marketing from Washington State University and has a background of leading data-driven marketing campaigns.

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