What is Multivariate Testing? | Data Science in Minutes

In this tutorial, we will explain: how a multivariate test differs from an A/B Test, how to create and conduct a multivariate test, and what questions you should be asking of your test.

Multivariate testing is a technique for testing a hypothesis in which multiple variables are modified. The goal of multivariate testing is to determine which combination of variations performs the best out of all of the possible combinations.

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