Multivariate Testing in Minutes
Multivariate testing is a technique for testing a hypothesis in which multiple variables are modified. In this tutorial, we will explain how a multivariate test differs from an A/B Test, how to create and conduct a multivariate test, and what questions you should be asking of your test. The goal of multivariate testing is to determine which combination of variations performs the best out of all of the possible combinations.
Check out another online experimentation video:
What is A/A Testing?
Steps in Experimentation
More Data Science Material:
[Video] Community Talk: Online Experimentation and A/B Testing
[Video] Introduction to Online Experimentation and A/B Testing
[Blog] Ethics in A/B Testing